TikTok is introducing a updated setting that permits them to reduce the amount of AI-created content appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global launch. This shift aligns with a increase in content created by AI, spurred by recent video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A large amount of this material is considered “AI slop”, a label for poor-quality, factory-style content that is typically absurd or bizarre.
Our research shows that many people enjoy content made with AI tools, including digital art to informative clips, and we aim to offer the community the power to see more or less of that, based on their own choices,” stated a spokesperson.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its app identified as made with AI. In total, more than 100 m videos are submitted to the platform each day, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be in a position to limit or boost the volume of AI content they see by accessing the “manage topic” feature in the application and selecting the AI content topic. Additional categories that currently be modified under the setting include news, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies oblige users to identify lifelike AI-made content, and it prohibits dangerous AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the app will henceforth attach an AI-generated label to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This action is designed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
The platform is also launching a two million dollar AI literacy fund for experts and institutions to produce informative material about responsible artificial intelligence. This project will assist non-profit groups specializing in teaching computer science.
Content Safety Approach
TikTok has defended its safety measures, amid debate over plans to lay off hundreds of content moderators in the UK. The company is planning to cut 439 jobs in its user protection division in its British office, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most harmful content prior to it gets reviewed by staff. The company announced a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is why a extensive automated help is proving valuable process content quickly.”
